June 2011
Courses in Digital Media Marketing
May 2009
Bachelors of Technology in Communication Design: Focus in Graphic and Web design.
May 2004
Associate in Applied Science: Focus in Fashion and General Illustration.
Essence.com | 05/10 - Present
• Develop, build and execute Digital Content Strategy across a diverse range of platforms.
• Analyze and develop digital strategies for mobile and tablet devices.
• Work with editors and agencies to develop digital content including articles, apps, and micro-sites.
• Research industry trends and identifying new partners and devices.
• Work with internal and external resource to develop online digital marketing campaigns to drive sales and traffic.
• Responsible for coordinating project life cycle and ensuring the successful launch of online sponsored campaigns.
• Manage all design and production activities for Essence.com marketing and editorial packages.
• Provide design and production direction to a team of five web production designers.
• Work with Sales Directors and Marketing Managers to help produce sales strategies, proposals and presentations.
Essence.com | 02/09 - 05/10
• Designed the online creative for marketing packages, advertising campaigns, special events, sweepstakes, newsletter blast and micro-sites projects.
• Managed the development, coordination and completion of integrated marketing projects.
• Provided art direction to a team of three freelance designers.
• Handle video editing duties as needed.
Essence.com | 02/08 - 02/09
• Managed and built content on channel pages and homepage.
• Built photo galleries, quizzes and polls using Content Management Systems.
• Coordinated coverage with editorial and production staff and wrote and copy edit as needed.
• Analyzed site metrics and utilize SEO best practices.
Student Life | 09/02 - 06/04
• Directed the overall design and production of the college yearbook.
• Managed a staff of seven to ensure deadlines and tasks were completed.
• Communicated extensively with printing press located in Florida.
• Handled mechanical and file production duties in overall preparation of book.
12/05 - 02/10
• Worked on the concept and design of clients brand and website. Worked with Art Director on creative and strategy. Created corporate identities such as business cards, masthead, logos, and websites.
Danny Shaw is the Design and Production Manager for the Time Inc./Warner Bros. website Essence.com. The popular women site offers unique content, which includes video programming such as Extra on ESSENCE, Coffee Talk and ESSENCE TV — and an active online community with their social network channels. Working directly with Managing Editor Emil Wilbekin and General Manager Lesley Pickney, he is one of the driving forces behind the design, development and execution of all editorial and marketing packages. Danny also spearheads many digital projects and initiatives such as apps, mobile sites and digital marketing campaigns.
Danny joined ESSENCE in 2008 as a freelancer with a vast knowledge of design and production with experience in print and web. Mr.Shaw is also a skilled fine artist with a degree in Illustration from the Fashion Institute of Technology, and a Bachelors degree in Communication Design from the New York City College of Technology.
Always intent on merging the creative process with business objectives, he has consistently looked for new ways to execute client goals while staying on top of technology and design trends, using his knowledge to offer a range of solutions.
His position as a digital professional with marketing training makes him key in all areas of various projects. His experience as a business, creative and marketing professional is the foundation for the strength of his skill set. He contributes to projects in a way not usually seen or expected from traditional "creatives".
When he's not busy wrestling pixels on his monitor or wresting members of his team in their cubicles, he can be found watching episodes of The Daily Show and The Colbert Report fighting for truthiness.
